I’m sitting here in bed typing on the very tiny bluetooth keyboard for my iPad thinking about all the things that happened today. It’s just before midnight and even though going to a market today was physically exhausting I am WIDE awake.
So I thought I might share with you what happens after a market –
After I have packed the truck at the venue, Mum and I drive home. We unload, collapse on the lounge with a cup of tea and just relax for a bit. Later on though my mind is filled with all the things that happened during the day – who I spoke to, what it was about, things I can change on the stall, things I can do next time, what I can bring etc.
Each market gives me its own unique feedback – sometimes that feedback comes in words from customers or event organisers, sometimes its as simple as monitoring what sells best/worst/in the middle – which means that for the next market I can try a different set of products, displays, set up and even to how I pack the truck. I try to maintain a balance between the efficiency of packing and unloading the truck (how many trips back and forth from the truck to the location of my stall) and what the customers would like to buy. Sometimes I get it spot on, sometimes I miss a few things, but that is why markets are so important to small businesses like mine.
I’m an online business selling an item that is tactile – which makes it hard to sell based on quality because as a customer you can’t feel the texture, see the brightness of a print or stack bolts in different sequences to see if your idea will work – but as a business owner I am relying on you to trust me about that quality, which you should because I am one of you. I’ve been there, starting from my first quilt (front was good but oh my the backing!), confused by all the tools and gadgets, even more confused by the maths (what are these inch things?) and not really understanding the accuracy of what I was doing.
You need to trust me to select the fabrics and products, trust that I would only stock good quality or things that I use myself. Which is exactly what I do.
Back to the markets…
I do markets to advertise, mingle and engage with my audience in a way that I can’t as an online business. I do the markets to help make the lack of a physical shop less an inconvenience to my customers – so that quilts tops can be dropped off for quilting, picked up once they are quilted, local mail orders can be picked up and so that I get some human contact. I’m in a studio all day on my own and it can make you a little crazy, all that solitude. I do enjoy it but it can be hard sometimes.
So after today’s fun at the Destash Market (my own stuff not the shop’s) I have some really fun things coming to the next market and I hope that if you do come to a market that I’m at that you do pop in and say hi.
I’m still not tired so I guess it’s more work for me until I feel sleepy, can’t do any sewing this late as mum and dad are already asleep. So is the cat…on my feet…